14! Kunming International Friendship Cities Tourism Alliance member cities have doubled again

time：2022-11-27source：掌上春城browse：5,209

From Kunming International Friends on June 25 The preparatory office of the City Tourism Alliance (hereinafter referred to as the "Alliance") was informed that Pu'er City, Yunnan Province officially joined the alliance. Currently, there are 14 fixed member cities of the alliance.

Pu'er City is located in the center of sub-regional cooperation in the Greater Mekong River region. With profound historical and cultural heritage, it is the most complete ecological oasis on the Tropic of Cancer. As the 14th permanent member city of the alliance, Pu'er will work with other alliance member cities to coordinate and dock cooperation and development issues in accordance with the principles of equality, mutual benefit, and voluntariness, so as to achieve complementary advantages, mutual benefit and win-win results, and jointly create an international community that is open and inclusive. Tourism market, and jointly promote friendly exchanges and cooperation between international sister cities. Since November last year, Luang Prabang City in Laos and Pu'er City in Yunnan Province have successively become member cities of the alliance. At present, important nodes such as Kunming, Pu'er, Xishuangbanna, Luang Prabang, and Vientiane along the China-Laos Railway have joined the alliance. On July 5, the alliance will hold the first offline event after the opening of the China-Laos Railway in Xishuangbanna, "2022 China-Laos Railway Member Cities (Domestic Section) Cultural and Tourism Promotion Theme Day", and will hold alliance work symposiums, Mohan port cultural A series of activities such as tourism industry surveys will further deepen the friendly exchanges and cooperation among alliance member cities, promote the coordinated development of the alliance's cultural and tourism industry, and inject new vitality into the development of member cities.

In order to promote Lancang-Mekong tourism cooperation, in 2017, Kunming took the lead in establishing Kunming International Friendship City Tourism Alliance. This is also an exploration and breakthrough of Kunming in the field of regional tourism alliance under the Lancang-Mekong cooperation mechanism. At present, the alliance has Kunming, Dehong Prefecture, Diqing Prefecture, Honghe Prefecture, Lijiang City, Xishuangbanna Prefecture, Dali Prefecture, Pu'er City and other 8 hot tourist cities in Yunnan, as well as Kuching South City in Malaysia, Phnom Penh City in Cambodia, Six international sister cities including Pokhara in Nepal, Vientiane in Laos, Yangon in Myanmar, and Luang Prabang in Laos. As a regional international tourism alliance organization, the Kunming International Friendship Cities Tourism Alliance aims at tourism policy communication, joint construction of tourism routes, sharing of tourist resources, improvement of tourism facilities, reciprocity in the tourism market, sharing of tourism information, and training of tourism talents, and promotes the development of tourism in member cities. Enhance friendship, deepen understanding and promote cooperation. Since its establishment more than 5 years ago, the development vision of the alliance has been continuously put into practice, and its attractiveness to international sister cities has been further enhanced, and it has also provided rich experience for the cooperation between Lancang-Mekong tourism cities.

【Related news】

Kunming International Sister Cities Tourism Alliance released the IP image "Kunyouyou"

"Friends, let's make friends!" This is the image spokesperson recently released by the Kunming International Friendship Cities Tourism Alliance (hereinafter referred to as the "Alliance")" Kun Youyou" is a favorite saying.

From Kunming, the spring city of China, to Dali, the romantic city, from Vientiane, Laos, the "Crescent City" to "Outdoor Sports Paradise" Pokhara, Nepal... As an innovative attempt to transform the IP of the alliance brand, "Kunyouyou" takes the earth as its creative inspiration, integrates the representative natural and humanistic elements of the 14 member cities of the alliance, and uses lively and personalized The character image shows the alliance's open and inclusive attitude, which not only highlights the value of the alliance, but also conveys the alliance's development vision of "making the world a better place".

A person from the alliance secretariat said that the new IP brand image of the incubation alliance "Kunyouyou ", it is hoped to empower the alliance with creative design and innovative content, build a diverse scene of alliance culture and tourism, and establish a personalized "new personality" for the alliance. In the future, the alliance will continue to be IP-oriented, focusing on the continuous creation and brand promotion of high-quality content, making the image of "Kunyouyou" more vivid and three-dimensional, and promoting the alliance to enter high-quality development with a younger and more interesting attitude In the new stage, help the alliance build a brand image.