Internal working platform of Yunnan Association for Friendship with Foreign Countries

In 2024, the Provincial Council of Friendship Association for Foreign Affairs adhered to the guidance of Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era, especially Xi Jinping's diplomatic thought, and focused on building more "four bridges" of folk exchanges, pragmatic cooperation, cultural exchanges, and youth friendship, and carried out private foreign exchanges in all aspects, multi-level and wide areas, deepened the friendship between the people of Yunnan and the people of all countries in the world, continuously expanded practical cooperation in various fields, and effectively served the overall national diplomacy and the economic and social development of the whole province.

With the strong support of directors of various units, the Provincial Association for Friendship with Foreign Affairs will release a series of excellent work cases for some directors, aiming to show and share the practical experience and exploration results of directors of various units, promote mutual learning and mutual learning, and promote the work of the council continuously to open up new situations and write new chapters through typical guidance, demonstration and leading the way, and point-to-face, to ensure that the implementation of the spirit of General Secretary Xi Jinping’s important speech during his inspection of Yunnan is effective.

The Yunnan Provincial Department of Culture and Tourism went to Jordan from June 29 to July 3, 2024, and from August 4 to 11, 2024, they went to Cambodia and Myanmar to carry out the theme promotion activities of "Tea and the World" Yaji. The activities include Yunnan cultural tourism promotion, landscape and humanities picture exhibition, Yunnan's unique ethnic minority clothing exhibition, ethnic song and dance exhibition, Yunnan tea series national intangible cultural heritage project (tribute tea production skills, Dayi tea production skills, Xiaguan Tuo tea production skills, Yunnan black tea production skills, De'ang sour tea production skills, Bai nationality three-course tea) display, Yunnan intangible cultural heritage skills (Black copper walk silver, Bai nationality tie dyeing, Yi nationality embroidery, traditional paper cutting) display, etc. Among them, the "Tea and the World" and Yaji theme promotion activity carried out in Cambodia also promoted the "Travel in Yunnan and See Angkor" world heritage site tourism route.

Intangible cultural heritage + international style!

Immersive tea culture experience

The theme promotion activity of "Tea and the World" Yaji has been highly valued and warmly welcomed by local governments and people. It has achieved remarkable results in strengthening exchanges and mutual learning between civilizations, promoting mutual understanding among the people, and carrying out cooperation and exchanges, and has played a positive role in serving the country's major diplomatic strategies.

First, the activity specifications are high.In the "Tea and the World" Yaji theme promotion event held in Amman, Jordan, Chinese Ambassador to Jordan, Chen Chuandong, personally invited Jordanian political leaders to promote the Jordanian investment ministers who are friendly to China, the chairman of the Independent Election Committee who loves cultural activities, and the families of important Jordan royal family members and other heavyweight guests attended the opening ceremony. Other senior government officials, foreign ambassadors, and celebrities from all walks of life also attended the event. Compared with the cultural events held by other countries in Jordan in recent times, the specifications are significantly higher. In the "Tea and the World" Yaji theme promotion activities carried out in Cambodia and Myanmar, important guests were invited to attend the event, including the Minister of Culture and Arts of Cambodia Pensagna, the State Secretary of the Cambodian Ministry of Information Qing Lian, the State Secretary of the Cambodian Ministry of Tourism Qian Mingguang, the Minister of Hotels and Tourism Dai Daikai, the Minister of Hotels and Tourism Dai Daikai. The Chinese Ambassador to Cambodia Wang Wenbin and the temporary office of the Embassy in Myanmar Cao Jing participated in the event, improving the specifications of the event, improving the efficiency of event dissemination, and using cultural activities to help the country's diplomatic work.

Second, it has strong ethnic characteristics.The Yunnan Cultural Tourism Delegation fully utilizes the unique advantages of Yunnan's ethnic minority cultural resources, and uses tea as a medium but not limited to tea. It combines the distinctive ethnic culture with multiple angles and three-dimensional presentation through the Yunnan Scenic Humanities Picture Exhibition, Yunnan Ethnic Minority Clothing Exhibition, ethnic singing and dancing performances, instrumental performances, intangible cultural heritage skills displays and on-site interactions, combining them with on-site tea art displays and brewing and tastings of many Yunnan specialty teas, which refreshes the guests. The gorgeous ethnic costumes and handicrafts fit the aesthetic tastes of the local people. The cheerful ethnic songs and dances are very popular among the people, allowing more people to understand Chinese culture and experience "there is a kind of life called Yunnan."

Third, the communication method is new.In order to better reflect cultural integration and exchange and mutual learning, the Yunnan Cultural and Tourism delegation specially arranged music that could arouse more resonance and was popular in the local area before the visit. At the event, members of the delegation wore exquisite clothing of Yunnan's unique ethnic minorities and brewed different types of tea drinks such as Tuo tea, Yunnan black tea, Pu'er tea, De'ang sour tea for the guests. The intangible cultural heritage technology display area integrates interactive, experiential and ornamentality. The guests experienced silhouettes, tie-dyeing and other projects on site. Some of the guests made tie-dye handkerchiefs with their own hands, while others learned to play cigarette boxes. The paper-cutting teacher's skillful hands flew like butterflies attracted the audience to line up, waiting to get a wonderful silhouette of themselves, while they couldn't help but be amazed.

Hot is out of the circle!Guests at home and abroad like the charm of Yuncha

On the eve of the promotion of "Tea and the World" in Jordan, the Chinese Cultural Center of Amman released a preview on more than 10 mainstream media such as Jordan's "Discussion" and new media of embassy and cultural centers, which played a good preheating role; after the opening ceremony, China Central Radio and Television, Xinhua News Agency, Jordan TV, Amman TV, as well as more than 40 local media and new media platforms such as "Discussion", "Tomorrow", and "Charge" reported on the opening ceremony. Some actors and intangible cultural heritage inheritors of the Yunnan Cultural and Tourism delegation also participated in the live broadcast of the Jordanian TV program "New Day", showing the Chinese culture and Yunnan characteristics to audiences all over Jordan.

There are about 1,000 articles related to the theme promotion activities of "Tea and the World" by Yaji in Cambodia and Myanmar, with a total of more than 2 million exposures, covering countries and regions such as China, Cambodia, the United States, the United Kingdom, Australia, Ireland and other countries and regions. People's Daily, Xinhua News Agency, Guangming Daily, China Daily, as well as the website of the Ministry of Information of Cambodia, Siem Reap Provincial Government Website, Fresh Cambodia, Khmer Times, Cambodia Peace Island News, Cambodia Million Times, Cambodia Kampong Champa TV Station, Myanmar Xinguang News, Myanmar Standard Time, Myanmar Golden Phoenix Chinese News, Myanmar Skynet TV Station, Myanmar National Radio and Television Station, Myanmar Miaowadi Network and other domestic and foreign platforms have promoted and coordinated publicity in the same frequency, effectively enhancing the influence of the event.